Manual prospecting burns selling time
Sales reps spend up to half their working hours researching prospect details, copying information, and guessing work emails.
Sane DevsContactEnrichment & CRM Hygiene
Clay and HubSpot RevOps Automation for B2B Sales Teams
We connect Clay.com, HubSpot CRM, and n8n to give your sales team clean account data and automated lead qualification. We set up multi-source enrichment waterfalls, AI qualification scoring, and automated CRM property mapping so reps spend time selling instead of researching on LinkedIn. Every workflow runs with strict deduplication rules to protect your CRM hygiene.
A good fit for
Who it's for.
- B2B sales teams whose reps waste hours manually digging up verified emails, tech stack info, and company headcount.
- Revenue operations leads dealing with messy, outdated HubSpot databases full of duplicate contacts and blank fields.
- Founders scaling outbound campaigns who need targeted prospect lists enriched across multiple data providers.
- Companies migrating historical lead data into HubSpot without losing pipeline context or activity records.
The friction
Problems we solve.
Inconsistent CRM properties
Unstandardized fields, missing company domains, and duplicates make lead routing and marketing segmentation unreliable.
Wasted spend on single-source data
Relying on a single data provider leaves a large share of contact emails unverified or bouncing.
The build
What we build.
Clay enrichment waterfalls
Configured multi-vendor waterfalls querying Apollo, Hunter, Prospeo, and Datagma to maximize verified email coverage.
AI qualification and intent scoring
Custom AI evaluation prompts that read prospect websites and classify ICP fit before leads reach HubSpot.
Bi-directional HubSpot sync
n8n or webhook sync pipelines mapping custom properties, lifecycle stages, and deal associations without duplicates.
CRM hygiene and deduplication rules
Automated cleanup flows that merge duplicate records, standardize job titles, and normalize company domain formats.
Migration and operational documentation
Data field mapping schemas, step-by-step table runbooks, and handover sessions for your RevOps team.
Tools we can use
Stack & integrations.
ClayHubSpotn8nOpenAI APIPostgreSQLPythonGoogle SheetsApollo API
A clear path
How we work.
- 01
Message
Send us your current outbound prospecting workflow, CRM challenges, and data sources. We reply within one working day.
- 02
One-page plan
We map out enrichment sources, field mappings, qualification criteria, and a fixed project price on one page.
- 03
Weekly demos
You inspect sample enrichment runs in Clay and verify live HubSpot test syncs at the end of every week.
- 04
Launch and support
We turn on live syncs, watch lead processing queues, verify deliverability, and hand over all table templates.
Illustrative scopes
Example projects.
Clay → HubSpot enrichment pipeline
Waterfall enrichment across providers, ICP scoring with reasons, three-step dedupe and batch upserts into HubSpot, with a dry-run report before anything is written. Built on fictional data.
Inbound lead scoring and routing flow
An n8n workflow that enriches inbound website leads via Clay, calculates an ICP fit score with Claude, and assigns high-scoring leads to account executives.
HubSpot contact deduplication pipeline
A Python and HubSpot API utility that audits 50,000 historical contacts, merges duplicate emails, and fills missing industry data.
FAQ
Straight answers.
How does pricing work?+
We charge a fixed project price for planning, building, and validating your Clay tables and HubSpot integrations. You never pay unexpected hourly charges.
How long does a Clay and HubSpot setup take?+
Most RevOps automation projects take two to three weeks. You review working table prototypes and data syncs every week.
Who owns the Clay tables and automation scripts?+
You own 100% of the deliverables. All Clay workbooks, n8n workflows, custom Python scripts, and HubSpot property schemas belong to your business.
What tool subscriptions and API credits do we need?+
You will need an active HubSpot account, a Clay plan with sufficient credits for your search volume, and accounts with any third-party enrichment providers you choose.
How do you protect our CRM data integrity and privacy?+
We build in a dedicated sandbox or test pipeline first. We write strict validation checks so existing deal stages and contacts are never overwritten without explicit safeguards.
Keep exploring
Related services.
Start a project
Let's make your boring work fun again.
Send us a few details. We reply within one working day.